How could we get people to spend time on a car that most people in Norway normally would not consider? Our solution was to turn people´s facebook profiles into grains of sand in an hourglass counting down to the launch.

Result: The most successful launch in Peugeot Norway's 110 years history (BOS)
Live hourglass

Custom-built hourglass with 100 kg of sand. For each day that passed the sand fell out of the top half of the hourglass and slowly revealing the message "The New Peugeot 508 is finally here".

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