In Norway all mobile operators use the same two networks and the two largest and most expensive mobile operators have a marked share off nearly 75 %. To remind the Norwegain public of these two well known facts, our idea was to dramatise a typical product you should not buy cheap and send it off with: Cheap isn’t always good, but call minuttes are call minutes. Talkmore - Pay less.
“You have taken a well known concept and made it bether”. Tim Mellors, Vice Chairman & Worldwide Chief Creative Officer, Grey Group"